Disney’s Send Help debuted at the top of the domestic box office, grossing $19.1 million in its opening weekend and driving a total weekend haul of $25.07 million, up 360.1% from last frame. The film accounted for 29.8% of the overall market, with 76.2% of its total coming from its No. 1 release footprint.

Amazon MGM Studios’ Melania followed with $11.72 million, posting an 8.5% increase week over week. The film’s primary release generated $7.16 million, representing 61.1% of its total gross, signalling continued audience interest in its second weekend.

In third place, 20th Century Studios’ Avatar: Fire and Ash added $5.65 million, slipping 11.8% in its seventh week. The film remains one of the most durable holdovers in the market, with its entire weekend gross coming from its core release.

Mid-chart titles delivered mixed results. Lionsgate’s The Housemaid earned $3.74 million (-23.8%), while A24’s Marty Supreme posted a softer -5.8% decline, grossing $3.34 million. Sony’s 28 Years Later: The Bone Temple dropped sharply, down 49.5% to $2.39 million in week three, as Focus Features’ Hamnet brought in $2.14 million (-18.5%).

Rounding out the top ten, Paramount Pictures International’s Primate grossed $1.38 million (-43.8%), while Neon’s No Other Choice rose 9.7% to $1.23 million, one of the few titles to see growth.

Outside the top ten, speciality and platform releases remained volatile, with select titles posting triple-digit percentage gains off small bases, while several holdovers experienced declines exceeding 80%.